Wunderkind helps brands turn anonymous website visitors into known, revenue-driving customers through personalized email, text, and on-site experiences. As the digital marketing landscape shifted and third-party cookies disappeared, they faced a different challenge: standing out in a crowded market where performance tools all sounded the same. Wunderkind needed creative and messaging that would stand out—challenge assumptions, and drive high-value opportunity (HVO) registrations.
THE CHALLENGE
In a fast-evolving digital marketing world where third-party cookies were disappearing and every vendor clamored for attention, Wunderkind risked being dismissed as just another tool. Senior marketing leaders at major brands were overwhelmed by pitches and skeptical of new tech, making it difficult to break through the noise and spark real interest from high-value prospects.
THE SOLUTION
We partnered with Wunderkind to craft a bold, account-focused campaign rooted in unapologetic honesty. By leaning into messaging that spoke directly to the frustrations and priorities of experienced marketers, from wasted ad spend to customer acquisition challenges, we positioned Wunderkind as the antidote to hollow marketing promises. The creative and plays were tailored to resonate with key decision makers, cutting past skepticism with clarity and confidence.
PROJECT TEAM MEMBERS
Agency: Intelligent Demand | Creative Direction: Pete Fenger | Art Direction and Design: Phillip Monette | Copy: Cristina Leopoldi