The digital marketing landscape shifts fast—third-party cookies were on the way out, and advertisers were scrambling to adapt. But Wunderkind’s biggest challenge wasn’t just the changing landscape—it was the perception that they were “just another tool.”
As a performance marketing solution, Wunderkind helps brands turn anonymous website visitors into revenue-driving customers through personalized email, text, and on-site experiences. They focus on quick, data-driven sales conversion.
Their target audience—busy SVPs and department heads at multi-million-dollar brands—were drowning in sales pitches, skeptical of new solutions, and resistant to change. The old playbook of cold outreach to CMOs wasn’t cutting it.
Wunderkind needed creative and messaging that would stand out—challenge assumptions, and drive high-value opportunity (HVO) registrations.
PROJECT TEAM MEMBERS
Agency: Intelligent Demand | Creative Direction: Pete Fenger | Art Direction and Design: Phillip Monette | Copy: Cristina Leopoldi