THE SOLUTION
Highlighting the personalization and privacy paradox, this campaign illustrates how it’s possible to make contact with your most elusive customers and bring them all the way into your brand loyalty programs with trust and 1:1 unique experiences.
We illustrated elusive, out-of-this-world, and even magical prospects—to show how Cheetah Digital could forge relationships with just about anyone. We created three unique characters that took on specific prospect concerns about creating a brand community across the three vertical industries: Travel and Hospitality, Retail, and FinServ. A centaur represented customers that are challenging to understand personal preferences. An alien illustrating customers that want out-of-this-world experiences, and a sasquatch showcases customers who are elusive and very serious about privacy.