Aviator is a suite of Electronic Flight Bag (EFB) solutions that increase airline efficiencies by streamlining pilot workflows and lowering ground operation costs. This new product represents an opportunity to generate significant revenue for commercial aviation and, perhaps even more significantly, increase customer-perceived value of flying with Boeing solutions. Given the potential value at stake, my team recommended an ABM approach. For high value accounts, in-depth research would drive 1:1 targeting and messaging. I was tasked with building a high value infographic that would layout Aviators key functionality and efficiencies if a pilot was using the technology on an international flight. This infographics was then tailored on custom landing pages directed to the each key account.
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Agency: 90octane | Art Direction: Darin Lammers | Design: Phillip Monette | Copy: Lauren Caulkins